CurationWeb review
MailerLite
MailerLite is the best starting point for most small businesses
MailerLite makes campaigns, signup forms, landing pages and useful automations easy to learn and keep running. It offers strong everyday value, although migration is mainly self-service and advanced reporting is limited.
Who should choose MailerLite
- A first newsletter or small-business email programme.
- A solo operator or small team using forms and landing pages.
- Welcome, lead-magnet, reminder and modest follow-up sequences.
- A nonprofit that qualifies for the current discount.
- A buyer who values quick learning and easy staff hand-off.
What MailerLite does well
- Clear campaign editor and simple day-to-day management.
- Forms, landing pages and practical automation in one service.
- Groups and segments without charging twice for the same active subscriber.
- Comfort suits a smaller programme; Power adds unlimited sends and users as sending and workflow needs grow.
- A 30% discount for eligible nonprofits.
The simple interface saves training time and makes it less likely that useful automations will be abandoned because nobody is comfortable editing them.
What to weigh up
- Free stops at 250 active subscribers.
- Advanced reporting, CRM features and behavioural detail are limited.
- Comfort limits assets, automations and monthly sends.
- Migration is mostly guided self-service.
- Account approval can delay a rushed launch.
What MailerLite costs in practice
Free includes up to 250 subscribers and 2,500 monthly emails. Comfort starts at $12 a month and allows ten times the top of the subscriber tier in monthly sends. Power starts at $25 and includes unlimited sends and users, subject to fair use, plus broader automation and asset allowances.
Addresses that were active during the billing cycle can continue to count until the next reset. Price the likely list size and number of automations, not only today's subscriber count. The nonprofit discount cannot be combined with the annual discount.
Before you switch
Plan to rebuild forms, templates and automations, import suppression records and authenticate the sending domain. Complete account approval before the old provider is switched off.
When another platform fits better
- Mailchimp broader integrations and reporting, with more complicated billing.
- Sender more generous free capacity and an email-credit option.
- Constant Contact stronger event tools and live guidance.
- GetResponse deeper funnels, webinars and follow-up.
- Brevo better for send-based pricing and several message types.
Verdict
Choose MailerLite when you want professional email marketing that a small team can manage confidently. Move to a broader product only when a specific feature or channel is worth the extra cost and work.