Compare your options

Find the email marketing platform that fits your small business.

Compare email tools for newsletters, campaigns, and growing a customer list. Our general picks before personalisation — your answers may change the recommendation.

Our top pick

MailerLite

Best for: Small businesses prioritizing simplicity when the brief gives extra weight to customer support.

Has a standout advantage on ease of use.
Pulls ahead on implementation effort.
Has the clearer case on marketing experience.

Main compromise: Several rivals have the advantage on administration, security, and scalability.

A free plan and free trial are available.A paid plan is listed at $0.00 ongoing.

Visit MailerLite

Strong alternative

Brevo

Best for: Small businesses with large lists but moderate send frequency, particularly when the brief prioritises functional capability.

Separates itself from much of the shortlist on price and value.
Has the clearer case on administration, security, and scalability.
Its advantage is most evident on integration quality.

Main compromise: Trails the shortlist on ease of use.

A free plan and free trial are available.A paid plan is listed at $0.00 ongoing.

Visit Brevo

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Personalise these picks

Tell us what matters to you

Most people finish after two questions. We only ask a follow-up when one preference could meaningfully separate the closest options.

Usually 2 questions · no signup

Research-backed recommendationProduct research and recent user feedback shape the recommendation. Vendor pricing, availability and contract terms can change.

Question 1

Who is it for?

Who is the software for?

Individual / just mePersonal use, a solo business, or one primary user.Small business / teamA growing team balancing capability, simplicity, and value.Enterprise / large organisationMore complex implementation, administration, support, and scale.

Question 2

What matters most?

More capability and flexibilityDeeper capability for email marketing for small businesses, integrations, and room to grow.Better valueCapability per dollar without unnecessary cost or burden.Easier adoption and everyday useEase of use, a lighter implementation, and the day-to-day marketing experience.Best overall balanceA balanced view across reliability, value, support, usability, and capability.

No account needed. Commercial relationships do not affect your recommendation.