Marketing · Email Marketing for Small Businesses
See our overall picks, or answer two quick questions for a recommendation based on the way you send email.
MailerLite makes newsletters, forms, landing pages and useful automations easy to manage. It is the strongest starting point for a small team that wants capable email marketing without paying for a much broader suite.
Brevo is a better fit when you store many contacts, control how many emails you send each month or want campaigns beside SMS and transactional messages.
Answer two quick questions to find the best fit for the way your business uses email.
Choose the main job you need the platform to handle.
| Product | Best for | Main compromise |
|---|---|---|
| MailerLite | Straightforward email marketing that is easy to run | Less reporting, CRM depth and migration help |
| Mailchimp | Familiar workflow, integrations and broad marketing features | Contact rules and list growth can become expensive |
| Brevo | Pricing led by send volume, automation and several message types | More choices around contacts, features and team access |
| Constant Contact | Events, local organisations and accessible live support | Higher price for its automation depth |
| Sender | Free capacity and simple or occasional sending | Smaller integration range and lighter reporting |
| GetResponse | Lead follow-up, funnels and webinars | Useful automation starts on a much dearer plan |
These tools are worth a closer look when one particular need matters more than broad all-round value.
The useful comparison is what each platform will cost for your contact count, sending frequency, team and required features—not its lowest advertised price.
MailerLite and Mailchimp mainly scale with contacts. Brevo makes send volume central, while Sender offers both subscriptions and prepaid credits. GetResponse and Constant Contact combine contact tiers with plan and feature limits.
Before buying, price your likely contacts and monthly sends, then check users, automations, forms, SMS, transactional messages and any add-ons you need.
If you are switching providers, allow time to preserve suppression records and rebuild and test the forms, automations and integrations your business relies on.
No platform can guarantee inbox placement. Your contact collection, content and sending habits still shape the result.
You may need a different kind of specialist system when: