CurationWeb

Buying guide

LinkedIn scheduling tools

Scheduling helps you prepare a LinkedIn post when you have time and publish it later. LinkedIn's own scheduler can handle that basic job for free. Other tools add shared drafts, writing support, approval, reports or a calendar that includes your other social accounts.

Buffer is a useful first option for a combined social calendar. Typefully is worth exploring if you want more room to write and review posts before they go out.

Start with LinkedIn's own scheduler

Personal profiles can schedule supported posts from ten minutes to three months ahead. Page super admins and content admins can schedule supported Page posts from one hour to three months ahead.

That is enough for many straightforward updates without paying for another service. Not every format can be scheduled: LinkedIn lists exclusions for profiles and additional restrictions for Pages, including some multi-photo and poll posts. Check the option in the post composer for the format you are preparing.

The native scheduler's main limitation is not necessarily the publishing window. It is that your other networks, a broader editorial calendar and third-party collaboration tools are not part of the same service.

Compare the alternatives

ToolMain reason to consider itWhat to check
BufferLinkedIn and other networks in a shared publishing calendarFree supports three channels; approvals need Team
TypefullyDrafting, comments and coordinated publishingCurrent supported account types and plan allowances
TaplioLinkedIn-focused ideas, writing and schedulingWhich writing and analytics tools are included in the plan
PlanableVisual draft feedback and required approvalPro for required sign-off; reporting costs extra
MetricoolLinkedIn reporting beside other brand resultsLinkedIn requires a paid subscription

Buffer: bring the calendar together

Buffer lets you prepare a post and adapt it for supported networks before scheduling. LinkedIn is included in the ongoing free plan, which supports three channels and ten queued posts per channel.

Its Team plan adds approvals and unlimited members at a per-channel price. That can be useful when several people contribute to a small number of accounts. You can plan LinkedIn posts alongside your other channels and collect approvals in one place.

Typefully and Taplio: give writing more space

Typefully combines drafting, previews and scheduling for LinkedIn and other supported text-led networks. Business adds collaborative writing, comments and unlimited users, helping colleagues improve a shared draft without passing separate versions around. Its free plan offers one user ten posts a month; see the Typefully review for current pricing.

Taplio offers a more LinkedIn-focused service, combining content ideas, writing assistance, scheduling and plan-dependent analytics. It is worth comparing when finding and developing the next post takes more time than setting its publication date.

Writing assistance can speed up a draft, but your examples, experience and point of view still matter. Neither service can promise a particular level of reach or replace a useful reason for someone to read the post.

Planable and Metricool: approval or reports?

Planable gives visual drafts, feedback and sign-off a clear home. Pro's required approval is useful when a Page post needs agreement before publication.

Metricool puts more emphasis on performance data across a brand's accounts. A paid plan adds LinkedIn, and downloadable reports can help explain results alongside other channels. It is a different benefit from a writing-focused workspace.

Before you choose

Confirm whether you are connecting a personal profile, a company Page or both. Then check the formats you use, who can approve posts and whether publishing is automatic or requires a final action. Support for LinkedIn does not mean every LinkedIn feature is available through the tool.

If scheduling a few ordinary posts is all you need, stay with the native option. For a shared calendar across networks, Buffer offers a useful next step. For drafting and collaboration, Typefully gives the writing itself more attention.

Compare social media management tools.