Hootsuite
Hootsuite review
Hootsuite combines social publishing, audience conversations and performance reporting. You can plan content across accounts, keep track of replies and give colleagues a shared view of the work. Its main appeal is having those activities together instead of dividing them between a scheduler, individual social apps and separate reports.
Plan beyond the next post
The publishing calendar brings scheduled content into one view. You can prepare posts ahead, adapt them for different networks and use suggested posting times to help decide when to publish. Design integrations and caption tools also let you make changes without rebuilding the post elsewhere.
Bulk scheduling is useful for preparing a campaign together. The wider view makes it easier to spot a missing announcement, avoid several posts going out at once or pause scheduled content when circumstances change.
Keep conversations moving
Hootsuite's inbox brings supported messages and comments together. Higher plans add automation and assignment, helping a team see which conversations need a response and who is handling them.
Publishing and response tools are not identical on every social network. The useful question is whether Hootsuite covers the particular comments, messages and account types your team handles, rather than simply whether a network appears in its integrations list.
Share the results
Performance reports help you compare posts and accounts without opening every network separately. Professional adds custom reporting, while more advanced listening and organisation-wide controls sit further up the range. This is where Hootsuite becomes more than a posting calendar: the people preparing content and the people assessing it can use the same service.
Current plans and pricing
| Plan | Starting annual-billing price | Main step up |
|---|---|---|
| Standard | $99 per user per month | Ten social accounts, publishing, inbox and monitoring |
| Professional | $199 per user per month | More accounts, custom reporting and inbox automation |
| Advanced | $399 per user per month | Approval and message-assignment tools |
Enterprise pricing is quoted separately. A 14-day trial is available, but some functions, including bulk scheduling, are restricted during the trial.
Price the plan that contains the tools you need for everyone who will use them. The Standard headline is not the cost of a team with approval controls, and a per-user subscription grows with each additional seat.
Other options worth comparing
Buffer offers a lower-commitment start for publishing and comments. Agorapulse is worth comparing for social responses and shared reporting. Sendible bundles workspaces with unlimited users, which can change the cost for a larger team.
Our verdict
Hootsuite is worth considering when social media work involves more than getting posts out on time. Its calendar, inbox and reports give people a common place to prepare content, respond and review results. A team that uses those capabilities regularly has a clearer reason to pay for the wider suite than someone who only needs a queue.