Oktopost
Oktopost review
Oktopost connects social publishing and engagement with marketing measurement. Alongside planning posts and managing social activity, it offers ways to bring that activity into CRM and marketing records, giving you more to examine than likes and follower counts alone.
Connect the posts to the wider picture
Publishing and engagement tools keep the everyday social work together. A calendar and shared processes give the team a place to prepare content and manage what happens around it.
Tracked links and social reporting help connect activity with visits and other recorded actions. Integrations with systems such as Salesforce, HubSpot and Marketo can bring that information closer to the customer and campaign data already used elsewhere in the business.
This is the important extra: social reporting can become part of a broader marketing conversation rather than a separate collection of engagement screenshots. Employee-advocacy functions are also available, but they are not the whole product.
Oktopost pricing
Professional starts at $499 a month billed annually. Advanced starts at $799 a month billed annually. The final price depends on the team and selected additions; unlimited social profiles are advertised.
Ask for the integrations, users and modules included in the proposal. A starting price for a plan is not necessarily the complete cost of connecting the product to your existing marketing systems. The current buying route is through a demo and provider discussion.
Before you choose
Useful attribution depends on correctly configured links, integrations and source data. A report showing an association between social activity and a customer action is not automatic proof that a post caused a sale. Also confirm the integration is included in both your Oktopost contract and the system you want to connect.
Our view
Oktopost is worth exploring for the connection between social work and business records. It combines the practical publishing tools with a more substantial measurement role, helping teams discuss social activity alongside other marketing efforts. Explore how its tracked links and integrations connect social activity with the customer and campaign records you use.