Missinglettr
Missinglettr review
Missinglettr turns existing articles and videos into a planned series of social posts. It connects the content you have already published with a social calendar, giving each piece more than a single launch-day announcement.
More use from a finished article
Drip campaigns prepare a series of updates around a source article or video. That can reduce the work of repeatedly returning to an old piece and writing a fresh reminder from scratch.
The calendar lets you see that material alongside other scheduled posts. You can review the proposed wording and timing before allowing a campaign to run, keeping the final message under your control.
Curation and analytics provide further ways to fill the calendar and look at the response. The central benefit remains the connection to an existing supply of content; Missinglettr does not remove the need to create worthwhile source material.
Missinglettr pricing
Solo lists at $15 a month for one workspace and three social profiles. Pro is $39 for three workspaces and ten profiles. Agency is $147 for 25 profiles, with unlimited workspaces and users and white-label functions.
Those are subscription plans. Older AppSumo lifetime purchases can have different allowances and should not be used to assume what a new account receives.
Before you choose
Generated campaign copy needs an editor. A useful article can contain dates, examples or qualifications that should not be lost when it becomes a short social post. Approve the wording and remove material that will quickly become out of date before allowing a campaign to repeat.
Our view
Missinglettr has a useful and understandable purpose: make promotion a continuation of the content you already produce. Its drip campaigns and calendar give articles and videos a longer social life without requiring a completely new campaign every time you want to mention them. That connection is the strongest reason to explore the product.
Compare other social media management tools if you want a broader publishing workspace.