Brandwatch Social Media Management
Brandwatch Social Media Management review
Brandwatch Social Media Management brings planning, publishing, audience conversations and performance reporting into a connected suite. It offers a way to coordinate content across accounts while giving the team more context about the response and the competition.
A shared view of social activity
Publish provides a calendar for preparing and managing content. Keeping the schedule together helps colleagues see upcoming work and coordinate campaigns without maintaining separate plans for each account.
Engage brings supported interactions into an inbox. That connects the outgoing calendar with the replies and questions it generates, rather than leaving the team to follow every conversation in a separate app.
Measure and Benchmark add performance reporting and competitive context. Advertise and Listen are also part of the wider social suite, offering additional ways to manage paid activity and follow relevant discussion where included in the package.
What the subscription covers
Ask for a proposal listing the modules, accounts, users and reporting requirements you need. The names of the suite's products do not establish that every capability is included at one all-inclusive price.
This review concerns Social Media Management, the product associated with the former Falcon platform. Brandwatch Consumer Intelligence and its influencer-marketing offering are separate products. Their features and reviews should not be treated as interchangeable with this publishing suite.
Before you choose
The most useful comparison is the complete workflow in the proposed package: who prepares content, who handles replies, what gets reported and which accounts are included. Confirm the network-specific data and message types as well as the headline module names.
Our view
Brandwatch's social suite has a clear appeal when planning, engagement and reporting need to work together. The connected modules can give the team a more complete view of its social activity, with competitive and listening tools available to add context. A clearly scoped proposal is the best way to judge that value without confusing it with other Brandwatch products.