Compare your options

Find the online-store platform that fits how you sell.

Compare ecommerce platforms for building, running, and growing an online store. Our general picks before personalisation — your answers may change the recommendation.

Our top pick

Shopify

Best for: Growing online stores, particularly when the brief prioritises functional capability.

Ranks in the leading group for integration quality.
Pulls ahead on administration, security, and scalability.
Its advantage is most evident on reliability.

Main compromise: Several rivals have the advantage on price and value.

See current vendor pricing for plans and regional terms.

Visit Shopify

Strong alternative

Wix

Best for: Small businesses, particularly when the brief prioritises implementation effort.

Makes a convincing case on ease of use against much of the field.
Its advantage is most evident on price and value.
Separates itself from much of the shortlist on customer support.

Main compromise: Several rivals have the advantage on functional capability.

See current vendor pricing for plans and regional terms.

Visit Wix

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Tell us what matters to you

Most people finish after two questions. We only ask a follow-up when one preference could meaningfully separate the closest options.

Usually 2 questions · no signup

Research-backed recommendationProduct research and recent user feedback shape the recommendation. Vendor pricing, availability and contract terms can change.

Question 1

Who is it for?

Who is the software for?

Individual / just mePersonal use, a solo business, or one primary user.Small business / teamA growing team balancing capability, simplicity, and value.Enterprise / large organisationMore complex implementation, administration, support, and scale.

Question 2

What matters most?

More capability and flexibilityDeeper capability for online store platforms, integrations, and room to grow.Better valueCapability per dollar without unnecessary cost or burden.Easier adoption and everyday useEase of use, a lighter implementation, and the merchant and shopper experience.Best overall balanceA balanced view across reliability, value, support, usability, and capability.

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