Compare your options

Find the prospecting data platform that fits your sales team.

Compare tools for finding business contacts, decision-makers, and prospect data. Our general picks before personalisation — your answers may change the recommendation.

Our top pick

Apollo.io

Best for: Teams treating price and value as a priority.

Makes a convincing case on ease of use against much of the field.
Has the clearer case on implementation effort.
Its advantage is most evident on integration quality.

Main compromise: Solid on administration, security, and scalability, but less distinctive than on its leading strengths.

A free plan and free trial are available.Paid self-service plans.

Visit Apollo.io

Strong alternative

Cognism

Best for: Buyers who prioritise reliability.

Leads the shortlist on customer support.
Pulls ahead on administration, security, and scalability.
Has the clearer case on functional capability.

Main compromise: Has a weaker case on price and value.

A free trial is available.Quote-led annual pricing.

Visit Cognism

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Personalise these picks

Tell us what matters to you

Most people finish after two questions. We only ask a follow-up when one preference could meaningfully separate the closest options.

Usually 2 questions · no signup

Research-backed recommendationProduct research and recent user feedback shape the recommendation. Vendor pricing, availability and contract terms can change.

Question 1

Who is it for?

Who is the software for?

Individual / just mePersonal use, a solo business, or one primary user.Small business / teamA growing team balancing capability, simplicity, and value.Enterprise / large organisationMore complex implementation, administration, support, and scale.

Question 2

What matters most?

More capability and flexibilityDeeper capability for find business leads & contacts, integrations, and room to grow.Better valueCapability per dollar without unnecessary cost or burden.Easier adoption and everyday useEase of use, a lighter implementation, and the prospecting experience.Best overall balanceA balanced view across reliability, value, support, usability, and capability.

No account needed. Commercial relationships do not affect your recommendation.